Hydrating Gel-Based Face Primer with Niacinamide

Your skin's future looks bright - your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This power-packed primer is a makeup and skincare hybrid, designed to enhance your complexion while ensuring your makeup lasts. The key ingredient, niacinamide, helps to even out skin tone and impart a radiant, brightened appearance. The gel-based formula smooths and minimizes the look of dullness, creating a flawless canvas for makeup application.

Suitable for all skin types, this primer glides on transparently, leaving behind a dewy, luminous finish. The sticky, gripping texture ensures your makeup stays put for long-lasting wear, without feeling heavy or cakey.

To use, simply apply the primer evenly to the face using your fingertips, gently patting it into the skin. The warmth of your fingers will help the product melt seamlessly into the complexion for a smooth, even application. Allow 30 seconds for the primer to set before applying your makeup.

Crafted with skin-loving ingredients you can feel good about, this primer is free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban - ensuring a clean, safe formula. Proudly 100% vegan and cruelty-free, it is also Leaping Bunny Certified, demonstrating e.l.f.'s commitment to ethical and sustainable practices.

At e.l.f., we believe that kindness and compassion should be at the forefront of the beauty industry. That's why we've formulated this primer with a focus on nourishing your skin, while delivering long-lasting, high-performance results. Embrace your natural glow and let your inner radiance shine through with this transformative primer.

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